What are 3 Most important use of cardboard boxes in eCommerce industry:

Packaging is not just about cardboard, it is way more than packaging. It is a way to grab customer’s attention. Well worldwide eCommerce sales increased by 18% in 2018 and half of the community now prefer to shop online. Purchaser spent $861.12 billion online with U.S. vendors in 2020. This mean that 90% off all the orders being shipped in cardboard boxes which means a lot in eCommerce industry.

1.Vital Role of Packaging:

The apparent role of packaging is to give protection to the product while dispatching of the product to the brand selling it, points out Industry Today. Packaging is also a “costume” on the product, which plays a big role in the market. Cardboard Packaging plays important role in different niche , e.g custom design cardboard boxes in cosmetic industry in branding process of the product. For marketing or branding of the product the logos, slogans and packaging color is necessary. Branding is the important part of marketing your products. Packaging helps the customer to pick out their favorite brands and their products or the companies they are loyal to. Luckily, eCommerce packaging have a great impact on our businesses success.

2. Increase in Profit:

Intensity of customer’s lifetime value increases:

Online purchase of food and liquid materials, cosmetic & skincare products are anticipated to show some more ostentatious way, but balanced gains from low percentage. Apart from this, it will still have a major impact on eCommerce packaging demand. Online products usually have to stand up from a mass of competing products and design. Packaging also needs to be effective both online and offline, with compatible brand messaging across channels. Also cardboard boxes are frequently seen as simple that we can use it on a daily basis and if your competitors are using the boring brown boxes with no features, then you can take an advantage and do something exciting and something impressing with your packaging so you can use the position in the market. This will add some more value of your brand, Because packaging is equal to branding and custom cardboard box helps it with that.

3. Facts about eCommerce Packaging:

Round about, 90% of the products are sent in cardboard packaging and most of the customers that received their order in customize packaging say that they are going to return to the same company for further orders. The first impression of the customer also counts if it will be good then surely the customer would order again and if not then it creates a terrible impression. High level of returns in eCommerce is because of higher risk of damage during transit.

In summary: 

Your eCommerce packaging has the real possibility to increase the sale rates and drives customer’s loyalty. Some eCommerce retailers use new boxes on demand that can be customized in any design or any size. This is all market tactic.